Promoting Geosites on Web-Pages: An Assessment of the Quality and Quantity of Information in Real Cases

Geological information present on web-pages determines the efficacy of online marketing geosites. In this paper, a new approach aimed at an easy and quick assessment geosite-focused is proposed. It based scoring by several criteria reflecting quality quantity geological information. Attention paid to simplicity correctness information, mention technical properties (accessibility, location, safety), relative absolute amounts adaptation persons with disabilities. Textual graphical elements are considered differently. The tested in three cases, namely, Granite Gorge Western Caucasus, Pechischi Volga Region, Red Stones Southern Ciscaucasus. These well-known geosites already used as important (geo)tourist attractions. established that devoted them chiefly allow minimally perfect promotion. Some examples misinterpretations errors specially considered. seems be promising, its application allows finding deficiencies web-pages, improvement which will enhance geosite Cooperation between representatives tourism industry faculty members local universities or administrations protected areas reasonable create more informative web-pages.